In reaction to FiOS competition, most of the major cable operators have been running misleading ads that confuse customers into thinking core network fiber is the same thing as fiber to the home. Time Warner Cable is running advertising saying they offer "fiber optics without the hassle," while Charter is running ads that a spokesman says "reassure current Charter customers that they too have fiber optic technology bringing their homes to life." App Rising notes that this is now a preferred marketing tactic of Cox as well, who is running ads in FiOS markets dubbing themselves the "new face of fiber." Writes Geoff Daily:Of course Qwest plays this game as well, by dubbing their slower ADSL2+ service "Qwest fiber optic Internet." While not technically lying because these networks do have fiber in them -- can this be considered false advertising?