Wind Mobile CEO Defends Verizon, Attacks Incumbent 'Lies'
If you've watched any of them do business for more than a few minutes, it has been amusing to watch Canadian incumbents Bell, Telus and Rogers kick, scream and cry about Verizon's possible entry into the Canadian market
. Their Fair for Canada
TV and radio campaign has employees reading scripted statements proclaiming that Verizon will steal Canadian jobs and generally make Canadian wireless service (already some of the most expensive anywhere) worse.
Not surprisingly, most Canadian consumers aren't buying the argument. Some of them have launched a campaign of their own
welcoming the competition even if it's courtesy of Verizon, a company with its own history of anti-competitive behavior.
Also unconvinced is Wind Mobile CEO Anthony Lacavera, whose company will likely be bought by Verizon should they enter the Canadian market. As Lacavera notes in a blog post this week
, Canada's big three wireless companies control 90% of the market, nearly all of the spectrum, and simply loathe rules created post 2008 aimed at trying to ensure competitors aren't elbowed out of the market and spectrum auctions entirely.
"As the bombardment of advertisements from the Big Three continues, it’s important to recognize the noise for what it is: a desperate stand by the Big Three to protect their cozy and highly-profitable wireless market oligopoly," argues Lacavera. "No matter how loudly they protest, the reality is the government’s spirited pursuit of a more competitive market is in the best interest of all Canadians."