Intel’s World Ahead Program (which is in its second year of development) has regularly been promoted as a charitable effort by the company to bridge the digital divide throughout the world. But make no mistake: Intel is in it for the money. An in-depth report by Fast Company takes a look at how Intel targets the developing countries that are likely to spend a lot of money bettering their business.

One of the important areas highlighted in the article is how Intel has been accused of sabotaging other charitable efforts, such as OLPC, because they are competitive to Intel’s business in these other countries. For Intel’s part, they’re not denying that they’re in this business to make a buck. Called “a fine example of enlightened self-interest” by the report’s author, World Ahead could be an example of how technology companies can pattern their growth in a way that benefits the greater community.