Microsoft has struck a deal with Verizon and RedBox to ensure that the Xbox 360 will be the exclusive streaming game console for the companies' upcoming streaming video service launch -- at least for a short while. According to a blog post by Microsoft's "Major Nelson", the creatively-named "Redbox Instant by Verizon" will launch as an Xbox 360 exclusive sometime in the "very near future."
Like most arrangements of this on this front (read: Netflix), this appears to be a temporary exclusive window.
A company tweet written by what appears to be a fourteen year old iPhone user with an inhalant addiction exclaims the company is "pumped" about the deal, but that they "want 2 be on all other devices u use to stream" very soon.
The service, which should launch in a month or two, offers $6 for unlimited access to the Verizon Redbox streaming catalog, which is expected to be considerably less substantial than the current Netflix catalog. Users can also opt for an $8 plan that provides unlimited streaming access and four vouchers for physical DVD kiosk rentals each month. It remains unclear if this will be a real threat to Netflix, or another discombobulated "me too" mess.
For a couple of companies that want to immediately soak up new potential Netflix subscribers, limiting consumer hardware streaming options to one game console doesn't seem like a very intelligent decision. Microsoft's check to the new streaming upstart must be big enough (and the exclusive window small enough) that Verizon and RedBox executives figured it was worth it.
They are taking the Amazon route but are smart in getting paid to do so. Create a streaming service that people may want, but then drag your feet immensely at getting an app available on the various devices so people can get access to that service.
Difference here is Redbox is getting a large chunk of $$$ to hold back. If they are smart, the day that exclusivity ends, they will will have apps ready for just about every streamer under the sun, unlike Amazon, who STILL continues to drag their feet with regard to app availability on various devices.
Exclusive deals are the way of the future sad but true. Business see monopolies as goldmines where they can force rather than serve the consumer.
At least we have Netflix and their SMART idea to get content from the BBC protects them some from US content providers who thought if they pulled their content Netflix would die. They thought they had the only content to be shown in the US. Now if US providers withhold content they risk Netflix buying more BBC content rather than just starving to death and US content providers lose that revenue.
If only Netflix could/would release a Linux app. I would be forever happy. Forever=2 hours I think.... -- -- A democracy cannot exist as a permanent form of government. It can only exist until the corporations discover that money can elect representatives to vote themselves a monopoly, buy media to blame 'The Godless' and forced price inflation on the public.
Agree. Dead on arrival. It must be a very temporary deal for Microsoft/Verizon. I'm surprised Redbox agreed to this. Note: I am a former Coinstar/Redbox contractor. There's Netflix streaming over many devices. VuDu has 720p/1080p streaming on many brands of Blu-Rays and TV's. Directv and DISH have 1080p streaming and whole home DVR's (traditional sub's). Plus Comcast and Direc have more VOD by far. Hopefully Verizon/Redbox gets a bunch of free Microsoft Xbox advertising tie-ins.
I was in the beta. It was nice to run down to have streaming on my computer and the ability to run down to the Redbox if I wanted to watch something newer. Unfortunately I have a PS3 and that's it. Not having this on the PS3 is going to lead me to cancel as I already have Netflix. Also I have Amazon Prime which is also available on the PS3...
I was in the Beta for about 3 min, just long enough to check out the content or Lack there Of, and never botherd going back. Not even worth it for free. Between Netflix Stream & DVD, Amazon Prime, Amazon VOD, iTunes VOD and with some OTA HTPC'd DVR content that I can stream to two Xbox360's and a Roku Box (Plex) I have no need of another service that offers less than Hulu.
Am I the only one that read unlimited streaming and (4) DVD's per month for $8.... this blows Netflix out of the water. Last I checked, Netflix is $16 per month if you want streaming AND DVD's. Granted, Netflix has a bigger steaming library but I'm sure Redbox will invest most of their MS cash infusion to build their library. I for one, like the average household with children, am too busy to watch more than 2-4 movies per month anyway so saving $8 per month compared to Netflix offsets the cost of Hulu to suppliment Netflix's unlimited DVD's and outdated streaming library.