09-14 16:40:16
en102

Re: Great Interview Karl
Yup...
Its the old BWM/Lexus vs. a Chevy/Lada
People 'WANT' BWM/Lexus at Chevy/Lada prices, and expect Chevy to build a Lexus, or Lexus to cost cut to compete against Chevy.
It won't happen..
Lexus/BMW have their service and customers that expect high end and are willing to pay for it.

Chevy/Lada customers expect a semi-reliable/cheap vehicle.

If Chevy sold a 'Cadillac' (GM, its parent does), then its price is comparable.

Plain old business 101.

Weird thing is that GM suffers ... while Walmart does well. Its product specific... what you 'WANT' vs. what you 'NEED' and are willing to pay for.