I doubt any single product is going to make or break Sony. The PS3, costly due to its forced-inclusion of the BD transport system, is part of a much larger project Sony hopes to bring the revenue.
Adding 1080P playback for content (game, movie, etc.) to their SXRD (LCoS) display initiative is an even bigger and bolder attempt to do things their way and not consider anything from outside their own tight control.
