said by GAComcastUsr :You also mentioned that you don't break the business model because a few people might abuse it... isn't that exactly what Comcast is doing with the data caps?
It's evolving due to the "data hogs" (they wanted change and set overage pricing...here it comes) the plant, current capacity, and upgrade schedule is based on the lower usage and a large portion of double, triple sevice customers
heavy usage (accelerated plant updates) cable cutters both break the cashflow balance.
So comcast adjusts.
SpaethCo
is correct that the fee is partially punitive on purpose with the intent of having the extreme user curtail themselves to avoid the cost.
when used on toll roads it's call "Congestion Pricing" (toll changes by time of day, and actual real time usage.)
It has proven very effective on highways, both spreading the extra cost to those willing to pay and convincing some to opt out.