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ACC to be rebrandedLooks like Air Canada was either outbid or decided not to renew the naming rights. The ACC will now become the Scotiabank Arena, isn't such a great thing to see your fees spent on this marketing exercise? Toronto's Air Canada Centre, home to hockey's venerable Toronto Maple Leafs and the Toronto Raptors basketball franchise, is getting a new sponsor, and a new name: the Scotiabank Arena.
A spokesman for Maple Leaf Sports & Entertainment Ltd., which owns the teams and the downtown venue, confirmed a report from the TV sports network TSN on Tuesday that the naming rights to the arena had been sold.
No financial terms were to be disclosed, but David Haggith told The Globe and Mail it was a 20-year deal, and was to be officially announced Tuesday afternoon. More to come. » beta.theglobeandmail.com ··· ail.com& |
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Was the name in Ottawa for awhile, as a client of that bank I am offended. |
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to bobnoxe
Terrible teams, terrible bank, I suppose that is a type of synergy between the two. |
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 AppleGuy
Premium Member
join:2013-09-08
Kitchener, ON |
to bobnoxe
Too bad they can't rename Rogers Centre...if I had the money I'd pay to have it rebranded as "SkyDome"..... |
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said by AppleGuy:Too bad they can't rename Rogers Centre...if I had the money I'd pay to have it rebranded as "SkyDome"..... Seems to me that if you say "Skydome" and I know what you are talking about, then you can call it "Skydome"! |
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| Gwai Lo Dan |
to bobnoxe
said by bobnoxe:The ACC will now become the Scotiabank Arena Or maybe it will become the SBA. I always thought that Air Canada failed in the marketing when it paid for the naming rights, and then people never said "Air Canada". |
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When the Palladium in Ottawa was named Scotia Bank, all I heard on the radio was "The Bank".
I would think if Scotia objected, they could have forced radio stations to use the full name. |
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 VikingBobGo Jets Go!
Premium Member
join:2004-06-05
MB Canada |
to bobnoxe
Now ScotiaBank customers know why the monthly service charges went up.  |
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said by VikingBob:Now ScotiaBank customers know why the monthly service charges went up. To the tune of $800m !!!!! Toronto's Air Canada Centre, home to hockey's Maple Leafs and basketball's Raptors, will be renamed as Scotiabank Arena under the terms of a new 20-year deal described by the bank and Maple Leaf Sports & Entertainment Ltd. as a "transformative" strategic partnership.
The Globe has confirmed the deal is worth $800-million over 20 years, making it one of the most expensive naming agreements in North America.
The new name is to take effect next July, 19 years after the Air Canada Centre opened and replaced the Leafs' longtime home, Maple Leaf Gardens, in 1999.
In a press release, both sides said the deal goes far beyond the name on the side of the downtown arena. They say it's an "expanded sponsorship and philanthropic partnership" that the banks says will "enrich" and "help expand" the support it already provides for thousands of children's hockey teams in the Toronto area and across Canada. |
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 kingb71
join:2000-10-09
Mississauga, ON |
to bobnoxe
That'll be two sports stadiums/arenas with banks holding the naming rights in Toronto next year, seems they're the only ones with money to do so. |
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Is BMO Field still the name? |
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kingb71
join:2000-10-09
Mississauga, ON |
yep |
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to bjlockie
The city got scammed on that deal .
They sold the naming rights to MLSE for so many years at a price ( don't feel like looking it up) MLSE got back their money , by selling the naming rights to BMO for half the period of time .
And they let MLSE build a Raptors practice facility on CITY land , MLSE leases it for 200k/yr and in 30yrs when its all worn out , it reverts back to the city .
Oh and they pay no property taxes on a third of it . |
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 shaner
Premium Member
join:2000-10-04
Calgary, AB |
to bobnoxe
Scotiabank is been following the Rogers model of getting everything named after them.
Scotiabank Saddledome here in Calgary, Scotiabank Place in Halifax, Scotiabank Field in Vancouver.
Not to mention the Scotiabank Cineplex theatres across the country and the Scotiabank Wednesday Night Hockey broadcasts. |
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to AppleGuy
said by AppleGuy:Too bad they can't rename Rogers Centre...if I had the money I'd pay to have it rebranded as "SkyDome"..... I have always called it the SkyDome since they changed the name 20 years ago. |
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NCRGuy
join:2008-03-03
Ottawa, ON |
NCRGuy
Member
2017-Aug-29 10:47 pm
said by Xstar_Lumini:said by AppleGuy:Too bad they can't rename Rogers Centre...if I had the money I'd pay to have it rebranded as "SkyDome"..... I have always called it the SkyDome since they changed the name 20 years ago. Then you spent 8 years calling it by its proper name and thinking you were doing something special, since it didn't change until 12 years ago. |
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to Thane_Bitter
said by Thane_Bitter:Terrible teams, terrible bank, I suppose that is a type of synergy between the two. Not as bad as this place where the Chicago White Sox play, which now has a big DOWN arrow. |
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 CartelIntel inside Your sensitive data outside
Premium Member
join:2006-09-13
Chilliwack, BC |
to bobnoxe
I will also change my name for hundreds of millions of dollars. Call me  . |
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to PX Eliezer0
said by PX Eliezer0:Not as bad as this place where the Chicago White Sox play, which now has a big DOWN arrow. We could've had worse. Imagine if Apple had gotten the naming rights instead of ScotiaBank... the Leafs would be playing in "the Mac Arena". |
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kingb71
join:2000-10-09
Mississauga, ON |
to PX Eliezer0
There's a baseball stadium in Grand Rapids Michigan called "thirds fifths ballpark" or something to that effect, named after a local bank, which always has me scratching my head |
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to bobnoxe
Scotiabank are a^%&7es, I wouldn't put a single penny in that bank. |
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"The Vauilt" , not my idea, just saw it on the Sun's site. |
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 ·Start.ca
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to PX Eliezer0
LOL, that's terrible.
However if the thrift end arm of Loblaws bought the rights to the ACC it could nave been known as 'No Name Centre'.
King71, I wondered about that too, it seems the 5/3 bank is the end product of a merger between the Fifth national bank and Third national bank in the US. The first time I saw one I immediately though that 1 2/3 would have been a better name (and fraction) but that would have infringed on the names of other banks (first & second banks). |
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bobnoxe
Member
2017-Aug-30 10:05 am
No, Presidents Choice Centre. That's their big brand. |
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to Thane_Bitter
said by Thane_Bitter:King71, I wondered about that too, it seems the 5/3 bank is the end product of a merger between the Fifth national bank and Third national bank in the US. Yes. » www.straightdope.com/col ··· ird-bankThat merger was over 100 years ago, so who knows WTF they were thinking with that name. Originally it had a hyphen too: "Fifth-Third National Bank of Cincinnati". The story is they did Fifth-Third rather than Third-Fifth so as to avoid offending the anti-booze crowd. |
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·Start.ca
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to bobnoxe
Quack Quack |
Sure it is, but if they used that there would be no reason to paint the building yellow. Just imagine the tourist flocking to the core to see what would look like a giant lemon square. New government sponsored research has shown that people like big yellow things.  |
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 Pauly
join:2004-05-29
canada |
Pauly
Member
2017-Aug-30 10:34 am
This is ridiculous but we need to get used to it, why? because money talks.
Its funny how some venues with corporations in their names are a big problem but others which we have been using for a long time are NOT a problem.
its OKAY to call it the Air Canada Centre but people go haywire when we change the name to Scotia Bank Arena?
Then they claim these companies should not be putting their corporations within the names of our tourist attractions, well hello, what do you think the CN part of the CN Tower stands for? Canadian National as in CN Railway. They could easily rename it to the Scotia Bank Tower if the money is right. |
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bobnoxe
Member
2017-Aug-30 10:40 am
I'm not sure if you can call the ACC a tourist attraction. |
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NCRGuy
join:2008-03-03
Ottawa, ON |
to Pauly
said by Pauly:This is ridiculous but we need to get used to it, why? because money talks.
Its funny how some venues with corporations in their names are a big problem but others which we have been using for a long time are NOT a problem.
its OKAY to call it the Air Canada Centre but people go haywire when we change the name to Scotia Bank Arena?
Then they claim these companies should not be putting their corporations within the names of our tourist attractions, well hello, what do you think the CN part of the CN Tower stands for? Canadian National as in CN Railway. They could easily rename it to the Scotia Bank Tower if the money is right. Well, no. The CN Tower is a completely different situation. CN didn't drop of a bag of money to put their name on it -- they built the damn thing. They owned it until the 90s, and it is now owned by a federal crown Corp, so no, I don't think they will be selling naming rights. |
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Pauly
join:2004-05-29
canada |
Pauly
Member
2017-Aug-30 10:47 am
but they don't own the tower, same way Air canada never owned the arena, these are things we need to get used to |
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