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Brave browser buys own search engine,to offer with other "Brave" products

»www.theregister.com/2021 ··· _engine/
quote:
Brave, maker of the identically named privacy-focused web browser, has acquired its own search engine to offer as an alternative to Google Search and competing search engines that exist but aren't all that visible in Google's shadow. On Wednesday, the company plans to announce that it's taking over Tailcat, a search engine developed by Cliqz, another privacy-focused browser biz that aspired to compete with Google and shut down last year. The deal, terms undisclosed, makes Cliqz owner Hubert Burda Media a Brave shareholder. Brave intends to make Tailcat the foundation of its own search service, Brave Search. The company hopes that its more than 25 million monthly active Brave customers will, after an initial period of testing and courtship, choose to make Brave Search their default search engine and will use it alongside other parts of its privacy-oriented portfolio, which also includes Brave Ads, news reader Brave Today, Brave Firewall+VPN, and video conferencing system Brave Together. Brave Search, the company insists, will respect people's privacy by not tracking or profiling those using the service. And it may even offer a way to end the debate about search engine bias by turning search result output over to a community-run filtering system called Goggles. The service will, eventually, be available as a paid option – for those who want to pay for search results without ads – though its more common incarnation is likely to be ad-supported, in conjunction with Brave Ads.
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