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HELLFIRE
MVM
join:2009-11-25

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HELLFIRE

MVM

.IN Telecom regulator trying AI,blockchain to stop spam TXT

»www.theregister.com/2022 ··· ackdown/
quote:
India's Telecom Regulatory Authority (TRAI) has announced a fresh crackdown on TXT spam – this time using artificial intelligence, after a previous blockchain-powered effort delivered mixed results. The TRAI's approach to managing spam – or Unsolicited Commercial Communication (UCC) as it prefers to describe it – saw the regulator create a mandatory register of telemarketers and telecoms service providers, and require them to secure opt-ins from message recipients. A blockchain-powered application recorded the particulars of over 250,000 principal entities that conduct telemarketing activities, plus the message headers and message templates they use. While that app didn't always work as planned, the TRAI yesterday stated [PDF] its recent efforts reduced customer complaints about UCC by 60 percent, within India's borders. Complaints persist, however, because plenty of unregistered telemarketers haven't signed up for the regulator's app. These rapscallions continue to send spam, and to make unwanted phone calls. The TRAI's response is fresh initiatives aimed at tracking the activity of scofflaw telemarketers. "These steps include: implementation of UCC detect system, provision of Digital Consent Acquisition, intelligent scrubbing of the Headers & Message templates, using AI (Artificial Intelligence) & ML(Machine Language), etc.," the regulator announced.
India, spam text, blockchain and AI? Story just needs a sprinkle of "do the needful" snark and it'd be complete! Take what you will from this...

Regards
tlbepson
Premium Member
join:2002-02-09
dc metro

3 recommendations

tlbepson

Premium Member

hellfire, quotihg from linked article:
>>Story just needs a sprinkle of "do the needful" snark and it'd be complete!

Well..it's does have "rapscallions" and one rapscallion is good for 2 "do the needful"...'-}}