said by marigolds:
The reason you do not see individual a la carte programming is that, until companies force everyone to use digital cable, it is a logistical nightmare.
Cable could easily do this and does not need digital. This technology, one way addressable has been around for awhile. Two way addressable WITHOUT a phone connection ie reverse thru the cable can handle PPV, voting etc.. Warner cable aka 'QUBE when it started did all these neat tricks in the late '70's and 80's. Jerrold/GI even made sidecars to do the reverse via phone line in one way (forward) systems.
Addressable converters are all thats needed and they have been around for quite awhile. All those dinky Jerrold/General Instrument 400 converters, the ones with the fake wood look metal frames and the remote the size of 2 cig packs stuck together.
If I wanted to I could do all kind of neat things with the forward data stream on these systems. I could put in channel maps so even though you punched in 02 on the remote and it displayed 02 and you got KDKA CBS Pittsburgh, the box acutally tuned to channel, say 06, or 98, or what ever. I could put a "barker" channel up so that every time you turned it on it went to some promo channel, public access channel or what have you. I could make it tune to this when you tried to tune to a non sub'd channel. I could zap your box if was stolen, not returned.
The forward data streams on these systems can do quite alot. It would be very easy to create a la carte channels, the problem comes from the pain in the butts who decide they want CBS for 2 days, and then cancel, etc.. Thats why you have fees to prevent this even in DBS, which I use.
As for the fees for ESPN etc. CAN'EM all together, ESPN, HSN, QVC, TBN, any thing sports, shopping or religion dump it.