This is what's being referenced for Comcast being fined by the FCC for cramming a few years ago:
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docs.fcc.gov/public/atta ··· 21A1.pdf
Providers can drop and add channels to existing packages. They can't add packages or equipment to a customers bill without their permission.
Speed change an existing package is fine. Create a package with a different name and speed, then customers have to ask for it.