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Starbucks (AT&T) Finally Buckles, Offers Free Wi-Fi
Free in all stores starting on July 1
Given that AT&T's other hotspot partners McDonalds and Barnes and Noble now offer free Wi-Fi, and AT&T offers free Wi-Fi to most of their DSL, U-Verse and wireless customers -- it seemed like only a matter of time before Starbucks left paid Wi-Fi behind. According to a company statement, Wi-Fi in Starbucks stores will be completely free starting July 1 -- and they'll simplify the login process so that it's "one click." The company also announced that this fall they'll launch the Starbucks Digital Network, which will only be accessible in stores, and will offer users access to a number of paywalled outlets like the Wall Street Journal.
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hottboiinnc4
ME
join:2003-10-15
Cleveland, OH

hottboiinnc4

Member

$$$

Since these spots are going free, where is ATT going to make their $$$ someone's bill is going up somewhere.

cowboyro
Premium Member
join:2000-10-11
CT

cowboyro

Premium Member

Re: $$$

Free wifi=incentive to stay there and drink another coffee.
hottboiinnc4
ME
join:2003-10-15
Cleveland, OH

hottboiinnc4

Member

Re: $$$

That is for the store. My post was about ATT not the retail locations. ATT got a cut of people buying plans. Hence is why they bought WayPort. Not to expand their own network but to get that $$$ that WayPort was getting from everyone around the world.
fiberguy2
My views are my own.
Premium Member
join:2005-05-20

fiberguy2

Premium Member

Re: $$$

McDonals went free too and uses WayPort.

franknalco
join:2005-01-27
Littleton, CO

franknalco to hottboiinnc4

Member

to hottboiinnc4
ATT has probably been the telecom provider for Starbucks all along. No doubt that in and of itself is providing ATT with mucho $$$ in monthly recurring charges. Starbucks is not a small outfit. It is about time Starbucks leveraged their account with ATT and provided free internet for their customers.

en102
Canadian, eh?
join:2001-01-26
Valencia, CA

en102 to hottboiinnc4

Member

to hottboiinnc4
This is the 'gesture' for AT&T subscribers that are now to be capped to have some alternatives.

- I.e. Those that went and bought an iPad
- Those that will be purchasing 3G devices (iphone 4g)

AT&T can now claim that they're extending the olive branch and offering some thing for free, while making money on 3g capped data.

Bootes
Premium Member
join:2005-01-28
New York, NY

Bootes

Premium Member

Re: $$$

As the article states, AT&T WiFi has been free for AT&T subscribers for a long time. The new thing is that those who aren't already AT&T customers get it for free as well.

FFH5
Premium Member
join:2002-03-03
Tavistock NJ

FFH5 to cowboyro

Premium Member

to cowboyro
said by cowboyro:

Free wifi=incentive to stay there and drink another coffee.
And also to get people to drink coffee there at all. You can get better coffee at a WaWa(or many other delicatessen like chains) for 1/2 the price that Starbucks charges. Starbucks sells ambiance and a nice place to while away some time because the quality of their coffee doesn't justify what they charge for it.

BIGMIKE
Q
Premium Member
join:2002-06-07
Gainesville, FL

BIGMIKE

Premium Member

Re: $$$

said by FFH5:

said by cowboyro:

Free wifi=incentive to stay there and drink another coffee.
And also to get people to drink coffee there at all. You can get better coffee at a WaWa(or many other delicatessen like chains) for 1/2 the price that Starbucks charges. Starbucks sells ambiance and a nice place to while away some time because the quality of their coffee doesn't justify what they charge for it.
A Starbucks

refill is 50 cents
$1.75) 20 oz Coffee

FutureMon
Dude Whats mine say?

join:2000-10-05
Marina, CA

FutureMon

Re: $$$

Heck a 24 oz coffee at 7-11 costs almost 2 bucks after tax.

toby
Troy Mcclure
join:2001-11-13
Seattle, WA

toby to BIGMIKE

Member

to BIGMIKE
If you use their card, regular tall coffee refills are free, along with the free wifi (right now)
elray
join:2000-12-16
Santa Monica, CA

elray to FFH5

Member

to FFH5
said by FFH5:

And also to get people to drink coffee there at all. You can get better coffee at a WaWa(or many other delicatessen like chains) for 1/2 the price that Starbucks charges. Starbucks sells ambiance and a nice place to while away some time because the quality of their coffee doesn't justify what they charge for it.
I've found that McDonalds "premium" coffee is actually better than Starbucks, but as you suggest, the ambiance makes the difference. I hope it stays that way in the face of "free" WiFi.

But as for the price, as if that mattered, why the hate?

Starbucks charges less than McDonalds, Denny's, Winchells, and a myriad of other choices.

And yet, it is almost fashionable to accuse SBUX of charging a premium. When they don't.

WHT
join:2010-03-26
Rosston, TX

WHT to cowboyro

Member

to cowboyro
said by cowboyro:

Free wifi=incentive to stay there and drink another coffee.
As I recall back in '08, coffee shops wanted to get away from the free wireless model as people were squatting for hours on end and taking up seats.

mustang03282
join:2003-01-10
Bridgeton, NJ

mustang03282 to hottboiinnc4

Member

to hottboiinnc4
Paid wifi is a thing of the past. I cant see to many people paying for wifi when they have internet on there cell phones. Tethering has taking off alout faster then i thought it would. Years ago id sit in mc donalds while my kids play in the play land id just tether my laptop to my cell phone. Free wifi is nice but id rather more power outlets, Im tired of getting bitched out for unscrewing light bulbs and plugging my laptop in there.
hottboiinnc4
ME
join:2003-10-15
Cleveland, OH

hottboiinnc4

Member

Re: $$$

they don't offer outlets due to they don't want you there all day using the 'net. That's the point.

Tethering is getting to be a thing of the past. Companies don't like it and lock the phones from even doing it (ie: Apple & at$t)
averagedude
join:2002-01-30
San Diego, CA

averagedude to mustang03282

Member

to mustang03282
said by mustang03282:

Paid wifi is a thing of the past. I cant see to many people paying for wifi when they have internet on there cell phones. Tethering has taking off alout faster then i thought it would. Years ago id sit in mc donalds while my kids play in the play land id just tether my laptop to my cell phone. Free wifi is nice but id rather more power outlets, Im tired of getting bitched out for unscrewing light bulbs and plugging my laptop in there.
Good point about tethering.
I would imagine the hard core users have found various / creative ways to connect to the internet and find power outlets.

I think it would be interesting to find out the the demographics of people who do/will use Starbuck wi-fi for free such as: male/female, age range, income, reason for use personal/work/combination.

scottymead
join:2007-07-29
Post Falls, ID

scottymead

Member

Re: $$$

I have a friend that all she does is goes to starbucks, and uses the internet, she does not pay for internet her self, she will just sit at Starbucks for hours and hours, she doesnt even have to sit inside, she just plugs her laptop in her power converter in her car and connects to the wifi outside starbucks... shes a 22 year old, goes to college, works at Walmart part-time, so for being a college student, got to do things cheap.

mustang03282
join:2003-01-10
Bridgeton, NJ

mustang03282

Member

I doubt they will ever completly block tethering. I use to hook my laptop to my cell phone in the late 90's hooking the modem in my laptop to a hands free headset and useing blind dial. It was piss slow but it worked great for irc. Seeing some of the things the homebrew community can do cell providers and phone makers dont stand a chance at blocking customers from useing there device to the as they please
robertg1234
join:2004-04-19
Palo Alto, CA

robertg1234 to mustang03282

Member

to mustang03282
said by mustang03282:

Paid wifi is a thing of the past...
I can guarantee you that it is not a thing of the past outside the US, especially in the Far East.

My friend *just* came back from HK and Japan, and there is absolutely no "free" there anymore. McDonalds was the last of the free, but they are now paid. Surprisingly, some Starbucks in Tokyo (Aqua City in Odaiba comes to mind) had free wifi.

I'll bet that free wifi will be a flash in the pan here also, with iPhone/iPad users hovering just outside Starbucks using the free wifi. The same exact thing happened in Tokyo when McDonalds started free wifi a few years ago -- tons of kids with their laptops sitting outside McDonald's, sometimes for most of the night. These "freeloaders" (in the corporate minds) will kill off "free".
hottboiinnc4
ME
join:2003-10-15
Cleveland, OH

hottboiinnc4

Member

Re: $$$

Most of McD's offered free wifi then went paid due to this. They'll be back to paid in no time at all.

burgerwars
join:2004-09-11
Northridge, CA

2 edits

burgerwars to hottboiinnc4

Member

to hottboiinnc4
Most Starbucks are small. With free/unlimited WiFi, there will be more people just sitting there for hours on end watching Hulu.

My local Panera Bread has free WiFi. It's a large place but when I go there I always seem to find the same group of people sitting there with their laptops. Sometimes I think they live there.

Camaro
Question everything
Premium Member
join:2008-04-05
Westfield, MA

Camaro

Premium Member

Re: You better find your seat early.

I think there is a word for that it's called freeloaders,aside from that hopefully some dumb person doesn't use it for we shale say nefarious reasons and screw it up for everyone else.
DufiefData
join:2006-06-13
Gaithersburg, MD

DufiefData to hottboiinnc4

Member

to hottboiinnc4
AT&T is making plenty of revenue -- they're being paid by Starbucks to provide internet connectivity services at Starbucks locations, no differently than if they were providing connectivity to a business with 7,000 field offices.

Details of the revenue model may change, but the receipt of revenue will not. This arrangement will probably be a big boost to AT&T's revenue from Starbucks.
averagedude
join:2002-01-30
San Diego, CA

averagedude

Member

Wi-Fi

I was wondering when this was going to happen.
It seemed to me that Wi-Fi would be better used as advertising then as a paid use model.
With a Free use, then they are able to tailor the service aka: filter the service as they see fit with little push back from users.

Yea, I know there are those campers who spend all day. But those 2% are everywhere.

PapaMidnight
join:2009-01-13
Baltimore, MD

PapaMidnight

Member

Re: Wi-Fi

I find it a courtesy to purchase an item from a store and always do if it provides free WiFi. That said, there's a Starbucks here with a cafe right next to it that provides free WiFi which is kinda funny and why the tend to attract more business since they provide WiFi for free as opposed to Starbucks.

brian
Premium Member
join:2002-05-02
Mission Viejo, CA

brian

Premium Member

excellent

this is great news. I just switched from ATT DSL to DSL Extreme, and the "free" wifi was going to be missed.
hottboiinnc4
ME
join:2003-10-15
Cleveland, OH

hottboiinnc4

Member

Re: excellent

i'm surprised DSLX and the others don't offer some type of Wifi plan with their DSL.

Frank
Premium Member
join:2000-11-03
somewhere

Frank

Premium Member

mcdonalds does this too..

mcdonalds also provides free wi-fi via at&t/wayport

you can see if your local mcdonalds has free wifi by checking out the link below.

»www.mcdonalds.com/us/en/ ··· ifi.html
maubs
join:2010-02-26
Farmington, IL

maubs

Member

Re: mcdonalds does this too..

Yeah, but you have to sit in a McDonald's.
Madtown
Premium Member
join:2008-04-26
93637-2905

Madtown

Premium Member

For those who are reading this

Don't get too excited for it. I've tried the Wi-Fi at both Mcdonalds and Starbucks, I can't even get on, too many people using the network at the same time. I've tried for over an hour to log on, I just had to give up and find something else to do. Doesn't matter if I'm in the parking lot or sitting down at one of the tables inside.
hottboiinnc4
ME
join:2003-10-15
Cleveland, OH

hottboiinnc4

Member

Re: For those who are reading this

University Hospitals Cleveland has this problem. but i found out that's not a network issue by ATT it's just the first time connecting. It took me about 20minutes the first time and 2 complete system reboots. After that was fast as hell 6meg down and 3meg up. After the first connect when i'm in the hospital my computer just logs in now i just have to open up the browser agree to their terms and boom! everything logs in.
pkorx8
join:2003-06-19
San Francisco, CA

pkorx8

Member

Peet's

For Starbucks to make this sustainable, they need to figure a way to limit the duration of the free wifi service.
I've seen people who basically turned free wifi coffee shops into their 8-5, m-f office. And its especially not fair for the mom and pops coffee shops.
Peet's coffee has a simple and fair model. 2hr of free wifi with any purchase.

With that said and something like that in place, they need to increase the number of available power outlets. I know some places where they eliminate all power outlets as a way to limit the stay duration.

And from my observations, the US still has more free/public accessible wifi than someplace like Hong Kong, where the social/economic situation affects the free wifi model differently.
Taget
join:2004-07-29

Taget

Member

What did they charge before?

I think you just needed to get like a $5 gift card or something. And then you're good forever.

Scatcatpdx
Fur It Up
join:2007-06-22
Portland, OR

Scatcatpdx

Member

Freeloading problem

The biggest problem is freeloaders taking up space and not buying anything. At least when I go to Panera Bread I try to buy a least a coffee.

I remembering coffee ending free WiFi.
tivoboy
join:2004-05-10
Menlo Park, CA

tivoboy

Member

that's it

I won't be going to my local sbux anymore, too many free loaders as it is. Didn't they learn from the Panera Bread mistakes, people just take over and never leave!

Duramax08
To The Moon
Premium Member
join:2008-08-03
San Antonio, TX

Duramax08

Premium Member

i see this in the future...

»www.youtube.com/watch?v= ··· TDp6xm18
phonemikeeeee
Premium Member
join:2010-03-02
Big Sandy, TN

phonemikeeeee

Premium Member

be careful wht you wish for

t-mobile was the originator of starbucks wifi. att must have made starbucks an offer they couldn't refuse.

right now the way starbuck's business is slowing, they need any attractive add on to attract customers.

panera bread has pastry, comparable coffee and never charged for wifi.

make mine an everything bagel with cream cheese and a large dark roast @panera.

just enough fuel to fire my laptop up and take care of business.
froging
join:2010-02-21

froging

Member

Free Wi-Fi

When ever I go to anywhere that has free Wi-Fi I buy something. It's my way of saying thank-you. Just like when I ask to use some business bathroom I buy something. Even if it's just a candy bar. Yes $tar Buck$ use to be T-Mobile. My self I go to any number of these spots "Coffee Houses in Seattle with Free Wi-Fi" You can find one near you »www.openwifispots.com/gu ··· tle.aspx
froging

froging

Member

Re: Free Wi-Fi

OH and most of your Denny"s restaurants now have free wi-fi. I had a hell of a time getting egg yoke out between the keys on my laptop what a mess but it all came clean

FastiBook
join:2003-01-08
Newtown, PA

FastiBook

Member

It should be noted....

It should be noted that as of june 7th all att data plan users get free use of att wifi hotspots, free to others or not, unlimited uncapped. I will go with my iPhone 4 to any free wifi site and video call with my girlfriend, including but not limited to the att sites.

You want to know how att benefits? In SOME places with no cell coverage, one can still video call, email etc via wifi, this makes people happy, including me. Oh, and picking out a book or ordering something is vastly more efficient if the other person can see what you're talking about. This was the "other half" of the video calling circle. Also, wifi clears up cell sites and creates better service.

- A