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AT&T Wi-Fi Ad Injection "Trial" Ends Just As It's Discovered

AT&T has reached out to DSLReports.com to confirm that the ad injection technology being used at the Dulles airport was part of a limited trial that appears to have ended -- just as people started to realize it existed. As we noted yesterday, a computer scientist visiting Dulles Airport in DC noticed that AT&T's hotspot there was using technology by a startup named RaGaPa to overlay AT&T's ads over a user's browser stream. This was done by making three modifications to each page loaded and delivered by the hotspot.

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AT&T says this was part of a trial conducted at two airports, but wouldn't specify whether this was something the company would continue testing moving forward, or how the trial just happened to conclude just as it was discovered.

"Our industry is constantly looking to strike a balance between the experience and economics of free Wi-Fi," AT&T said of its ad-injection experiment.

"We trialed an advertising program for a limited time in two airports (Dulles and Reagan National) and the trial has ended. The trial was part of an ongoing effort to explore alternate ways to deliver a free Wi-Fi service that is safe, secure and fast."

The problem with that statement is that by its very nature, ad injection technology is an attack on a user's existing, secure data stream. It's also not entirely clear if manipulating user data streams and third party content is entirely legal, which is why most ISPs caught engaging in this behavior are pretty quick to back away from the practice.

Hopefully, AT&T's trial found that manipulating user data streams via ad injection isn't worth the user and media backlash that usually accompanies the practice.

Most recommended from 44 comments


CyberGuy
join:2006-08-21
Colbert, WA

22 recommendations

CyberGuy

Member

There are lies...

...there are damned lies... and then, there are official AT&T press-releases!
cahiatt
Premium Member
join:2001-03-21
Smyrna, GA

7 recommendations

cahiatt

Premium Member

They ended the trial?

So the ad injection "trial" coincidentally stops just after a report about it?

cabana
Department of Adjustments
Mod
join:2000-07-07
New York, NY

6 recommendations

cabana

Mod

What the heck does that mean?

"Our industry is constantly looking to strike a balance between the experience and economics of free Wi-Fi ..."

Perhaps translated:

"Our industry just wants to see what it can get away with ... your "experience" should ONLY be about ... how much we can identify about you ... so we can sell stuff to you."

Look ... no one is saying WIFI is not fabulous ... or that we don't need it ... or that its not a marvelous invention.

BUT what is just over the top ridiculous? ISP's pretending that they are looking to make a better product by hijacking my computer.

Just be transparent. If its free ... and you want to do the dance of tampering with my WIFI ... tell me... and I can choose to use it or not. AND if I am PAYING for my WiFi service then leave it the F alone.

Ironically ... even with transparency ... I bet ... if ISP XYZ just came out with what they were doing ... people are so addicted to "fill in the blank" ... that they would still use the ISP "Free hijacked WiFi" service because they will be jonesing for their latest Facebook update anyway

ieolus
Support The Clecs
join:2001-06-19
Danbury, CT

6 recommendations

ieolus

Member

The economics of free wifi

Here are the economics of free wifi... if you say you provide free wifi, provide it, for free! No ads, no messing with it. Just provide the service.

If you don't want to provide free wifi, well then DON'T.
notonto
join:2015-06-26

5 recommendations

notonto

Member

limited trial

att, how about a limited trial of FTTH in areas with no cable service instead.

tigerpaw509
join:2011-01-19

4 recommendations

tigerpaw509

Member

News Flash

No one reads or looks or clicks or listens or cares about advertisement.